Turning an Ad from Marketing to Pop Culture

In a culture of consumerism, it's not necessarily about the ad, but rather what the ad itself does and it's purpose in society. As a member of the Millenium Generation, fascinated by things that become a part of our culture and who we are, I honestly say that the products I choose to buy I have a perfect rationale for, and it has everything to do with the way they market their product. For example, I prefer Coke over Pepsi. Outside of the obvious taste difference, Coca-Cola is marketed as a nostalgic piece of America - even the logo and the phrase "Coke Classic" And it's like this for multiple things, especially if you can make it a part of the pop culture.

Songs play an important part in advertising too, and could be considered miniature clips of film as far as television ads go. Take, for example, the Mitsubishi Ecplise ad from 2003 featuring the song "Days Go By" by Dirty Vegas. http://www.youtube.com/watch?v=OH0zWrDi6GA Or the new Heiniken commercials with the tagline, "Let a Stranger Drive You Home." http://www.youtube.com/watch?v=2jqZTJk30qg

Advertising is most certainly an art. An art with a motive, that envokes emotion, and has a purpose. Whether it's on television, in a magazine, branded on a pop can or a box of crackers, it's everywhere. However, I believe it's most effective when it becomes more than an advertisment, but rather a part of who we are. When it embraces the culture and becomes a part of what we do and see and hear every day. Advertisments are a huge part of popular culture, making being a part of culture, popular.